The virtual facadeJust as a welldesigned building elicits admiration an aesthetically pleasing and easytonavigate website provides an optimal user experience Usability and aesthetics must work together to create an attractive and effective experience for visitorsFurthermore the digital must be in tune with what is offered as designs or work from the studio so that the virtual façade coincides with the inperson one and thus have a coherent image that generates trustfunctional web design.
Content marketing building interesting storiesIn architecture each structure Mailing Data Pro tells a story through its design Similarly a welldeveloped content strategy allows architects to share their expertise by telling relevant stories sharing knowledge and educating clients of the resources that build the narrative of a study positioning the professional as an authority in their fieldcontent marketing4 Social Networks connect in shared spacesSocial networks are the shared spaces of the digital world where interaction is key If an architectural firm wants to build a digital presence it is essential to always keep profiles on platforms such as Instagram .
LinkedIn Twitter and Facebook updated to connect with potential clients and colleagues For architectural professionals collaboration and community building are essentialsocial networks for architects5 Videomarketing avantgarde visual artArchitecture is an ideal sector to harness the power of visual content Infographics explanatory videos and visual presentations can be the vehicle to communicate complex concepts share images of project progress make tutorials and improve the publics understanding of the multiple