Many companies still only invest in outbound marketing

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Improve your visibility with SEO SEO of your website allows you to gain visibility among potential customers. While this requires a certain investment and patience, working on your SEO and adopting a content strategy are effective ways to attract prospects without having to canvass them. These levers are part of inbound marketing, which consists of bringing the customer to you, rather than going out looking for them.

To do this, implementing a content strategy is an Phone Number Data element that should not be neglected in your digital marketing strategy. SEO marketing strategy Implementing your content strategy: what solutions? a costly method that shows its limits. “Outgoing marketing” is in fact made up of SMS campaigns, purchasing of advertising space, media advertising, telephone canvassing, etc. Media which require a lot of budget, and which do not necessarily have an impact on the targets B2B because companies are increasingly over-demanded.




Conversely, inbound marketing (or incoming marketing) is a method which consists of attracting potential customers, without having to “force” them. How ? By offering attractive, interesting and informative content, which meets target expectations. For you, this is not only an opportunity to gain prospects without having to go looking for them, but also to improve your brand image and position yourself as an expert .