It possible to observe how much is my competitor spending on Google Adwords As mentioned earlier Google has begun to restrict the competitive data and analytics it provides to advertisers much to the displeasure of every paid search marketer. These restrictions are part of a broader backlash against the mass sharing of consumer data meaning deeper competitor insights are needed.
Let's say you could view competitors' expenditures for Google Ads (formerly Google AdWords). Would you like them to have the same information about your company And one has to assume their competitors have access to the same mobile app development service information and resources. Since we don't have access to every competitor's exact keywords and bids paid search marketers must learn to find competitor adwords spend.
What Will Knowing the Competitor's Costs Do for Us When many companies spend a lot of money on contextual advertising it increases the cost per click and reduces the reach for everyone. There is a danger of exceeding the budget or getting conversions that will not bring enough profit. Knowing about the contextual advertising budget of your competitors is helpful for at least two reasons.