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Those with a more attentive eye may also have noticed a small writing under the add to cart button which reads something like "discover other offers for this product" or "Other sellers on Amazon" or from a PC a small additional box always positioned further down on the right with the writing "Compare other offers on Amazon", with other prices indicated. What do all these alternative pricing options mean.

The answer is simple: if three sellers offer the same product for sale on Amazon, only one will win the buy box in a given period, while the other two will be "confined" under one of these secondary purchasing options C Level Contact List that we have just mentioned. Statistically, purchases via buy-box are approximately 82% of the total, a percentage that rises even more in the case of purchases via mobile app.



The buy box is therefore essential to obtain, because it means a concrete possibility of selling the product , as very few users will be so careful as to explore other price and purchase options provided by other sellers for the same product. So how do you get the Buy Box? The result of Amazon's obsession with always putting the end customer at the center of everything, the buy box mechanism was conceived and designed.