If that wasn't enough, X has also been criticized for fueling the spread of misinformation and offensive content. As a result, Sensor Tower data shows that 50 of the top 100 U.S. advertisers on X have halted ad spending, including Apple, Coca-Cola, Disney, IBM, Lionsgate and, most recently, the World Bank. Additionally, Brazil’s Supreme Court banned the platform — no small feat in a country with nearly 20 million X users.
But we all know social networks rely on paid advertising. If done bahrain number dataset correctly, this can be a very profitable source of income. According to Statista, Facebook generated $36.3 billion in revenue in the United States in 2023 alone. So, how does X react to big brands pulling their ads? What steps is the platform taking to attract them back? How did X react to the brand pulling the ad? In November 2023, some brands announced they were suspending all advertising on X after owner Elon Musk endorsed anti-Semitic conspiracy theories.
Other brands soon followed suit, as they reported their ads being placed next to pro-Nazi and white nationalist content. 2025 Social Media Calendar Template Plan and schedule events in advance influencer or creator partnerships Get my free calendar X post from the Financial Times In response, Musk apologized for the post. "I'm sorry for the post," Musk said.
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