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Today we will talk about promoting a personal brand.
In the rest of your life, even if you are young, you probably have some experience and already know something. Think about what you do better than others, and which of your knowledge can benefit other people? That’s what you can pack and sell.
What is personal branding
A personal brand is a shopify website design recognizable, well-known name of a person who “decreased himself.” Perhaps this is a real pro in some case, perhaps an eccentric personality, blogger, dance. At the same time, it is not necessary to be known to everyone in a row, the main thing is to be on the ear in your niche.
The main components of personal branding are the reputation and coverage of the audience. Before you start actively promoting yourself and taking money for your services, you need to “earn a name for yourself”. First, you can give free consultations and help people within their competence. And when you collect a loyal audience, you can offer paid services.
In order to form a personal brand, you need to be a professional in your business. It’s great if you have a charism or you know how to be different and stand out (especially well when it’s all yours, natural). Image and style can be created. For example, in clothes. Here it is important to find some of your own chip and serve it beautifully.
A person who decides to pump his personal brand should be something different from the rest, be much more competent than his colleagues (which is less common) or be able to sell himself well.
Form a personal brand
Think about what associations people should have when they talk about you.
The foundation of the personal brand is based on the image. If it is unstable, the entire structure will be shaky. Remember, for example, Mark Zuckerberg with his unchanging gray T-shirts and jeans is a rock.
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