So I would say leadership and self-improvement

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Here are a couple of interesting articles to re-read: SEO, search intent and the importance of knowing people. No more keywords but intentions. Semantic search: how to understand the search intent of target users . Elia Zanon | SEO tool for content Not only on your subject, in general, what would you like to train in ? Why? Maybe… I confess: I haven't decided yet. Emanuele Tamponi | Google Ads Business Intelligence and bonsai In relation to my subject, I would like to understand more about Business Intelligence : in particular cross-reference and analyze data and trends from different sources, online and offline.

Outside of work, I'm throwing myself into the world of bonsai . Giovanni Favero | Web Analytics Leadership and self-improvement I haven't thought about it yet but I think I will focus on myself and the role I have in the company. Elia Zanon | SEO tool for contentGoogle Maps (and Google My Business) as a complete conversion funnel Written by Luca Bove Share a map with placeholders as a met Bosnia and Herzegovina WhatsApp Number aphor for google maps Are you convinced that the Google My Business listing is just “ a digital business card ”? It hasn't been for some time now. In this article I will show you some examples. A premise: if you own a local business, it is essential that you are aware that a significant part of the purchases that take place offline first pass through searches carried out online .

In particular, a large number of searches with local intent (which according to Google are a third of the total, or more than a billion per day ) show results coming from Google Maps and My Business. In this purchasing context, Google Maps is becoming , from a strategic point of view, a complete conversion funnel capable of channeling purchases starting from the moment of Discovery of an activity/brand, to Awareness (thanks to prominent reviews ), until you get to the Action.