How to avoid unpaid debts

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In the discovery phase , your persona senses that he is facing a problem, but he has not yet clearly formulated it. In the evaluation phase , he has formulated his problem and is looking for concrete ways to solve it, by comparing different solutions. It has not yet decided on a specific type of solution. In the purchasing phase , he is decided to take action and knows what type of solution he wants to go for.

He compares the different offers on the market Chinese Malaysia Phone Number List before deciding. Let’s take the example of customer debt collection software. In the discovery phase, we could propose a fairly general article such as , in which several good practices would be mentioned, before highlighting the strength of the software in responding to this problem. In the discovery phase, an article entitled “5 reasons to implement debt collection software” would direct the reader towards your software, by discussing the advantages of this type of solution.




Finally, in the purchasing phase, it is about demonstrating the strength of your software compared to competing solutions. A good way to do this is to do a customer case, for example “Thanks to this software, we made so much money and saved one FTE” . Does doing inbound mean you should stop making news content? No way. News content and evergreen content serve different purposes but are completely complementary.