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“I only have a handful of email newsletter subscribers in Europe,” I can hear you say. “Surely I don’t need to worry about all this for just a handful of users?” Wrong. When the GDPR goes into effect in 2018, it will become one of the most robust consumer data protection initiatives in the world – if not the most. As a result, companies should expect the regulation to be rigidly enforced. Although you may not be legally required to hire a dedicated Data Protection Officer, you absolutely MUST comply with the GDPR regulation if you collect, store, or process data from ANY EU nationals, regardless of how many. Failure to do so may result in the kind of stunning financial penalties I detailed earlier. User Rights > User Experience The GDPR promises to be one of the most far-reaching and ambitious consumer protection programs ever devised.
However, although the implementation of the GDPR is likely to cause some businesses more Benin WhatsApp Number difficulty than others (such as enterprise firms that offer “big data” products), it’s important to remember that this legislation is being introduced to protect users’ rights in a time at which almost every conceivable aspect of our lives is stored online – and is highly vulnerable to exposure and exploitation. Just as there was when Canada implemented its CASL legislation, there has already been a great deal of hand-wringing about the new regulation, as well as the predictably vocal opposition from many American businesses that see consumer protections as little more than inconvenient obstacles to even greater profits. To me, the real question isn’t whether the GDPR will be good or bad for American businesses, but rather why the U.S. isn’t developing robust consumer protection laws of its own. As one of the 143 million people who were affected by the recent – and completely preventable – Equifax breach, I know I’d love to see legislation like this passed (or even discussed) in the States.
How about you? The Ultimate Guide to the GDPR for Advertisers If you want even more tips on… What the GDPR is How Google AdWords will be impacted by the GDPR How Facebook will be impacted by the GDPR How to acquire consent from paid traffic Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, , The Independent, McSweeney’s Internet Tendency, and many other outlets. See other posts by Dan Shewan.
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發表於 2024-3-7 19:27:29