Like the examples of many companies we covered

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The moment Archimedes entered the bathtub full of water, he jumped out shouting ‘Eureka!’ When Newton saw an apple fall from a tree, he discovered the law of gravity and said, 'This is it!' You would have shouted. This moment is ‘Aha!’ It's called 'experience'. It is said that at this moment, the brain reacts clearly differently from usual. In just 0.1 seconds, nerve cells begin to engage in incredibly intense activity while simultaneously releasing dopamine. As nerve cells begin to activate in unison, dopamine is secreted, creating the 'Aha!' It can be said to be the essence of the feeling of ‘I got it!’ of ‘experience’. 4 stages of aha experiencepreparation period This refers to a series of trial and error steps to solve a problem. incubator This refers to the time when the brain is fully activated to think.


At this time, they observe their surroundings and sometimes wander around. implantation period The moment you Cambodia Phone Number Data realize the clue to solving the problem! The moment an idea comes to mind is the aha moment. verifier Ideas that come to mind are tested and verified. (Source: Story brain so interesting you can’t sleep – Kenichiro Mogi) Aha moments and marketing If you compare the Aha moment defined by marketers and the Aha experience defined by neuroscientists, you can see that they are quite similar. Potential customers eventually found the product to solve their own problems or concerns, and while experiencing the product, they thought, 'This is a product I really need!' The moment of realization is quantitatively defined in the marketing market and an indicator is set. At that moment, according to brain science, dopamine is released and the prospect thinks, 'I see what I want!' It is said that one experiences an involuntary feeling.




Core values ​​and problem solving Ultimately, the customer found the product to solve their problem, and the product has a mission to deliver our core values ​​to its users. That core value must be the answer to solving customer problems.  users with accurate strategies through data-driven decision-making, we must constantly think about quantitative indicators and use the moment when there is a causal relationship both qualitatively and in common sense as an indicator.  earlier, it is very simple, but you need to create an aha moment that your team members will follow you with enthusiasm. Do XX action ZZ times within the date YY of signing up. From Toss PO session Just as Facebook has established a quantitative indicator of the Aha moment by saying that the action of connecting a friend (XX) must be done 7 times (ZZ) within 10 days (YY) of signing up.