This involves finding out which target group generates the most sales,

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Define target group First of all, be aware of: Who do I actually want to reach? What is your target group? This is essential for marketing experts so that they can correctly determine the content and marketing channel. However, you are not on your own, because the agency uses its know-how to help you create suitable buyer personas .  identifying potential customers and determining different measures. 3. Formulation When formulating, make sure that you clearly state the goals you are pursuing. This will make you more aware of what you expect and the agency can develop the complete strategy more easily.


In order to formulate your goal as precisely as possible, it makes sense to use the SMART method . It is based on goal setting theory and helps you express your business goals in a specific, measurable, attractive, realistic and timely manner. 4. Agency needs leeway As just mentioned, your goals should be clearly stated, but also offer some flexibility. After all, the agency is an expert in the field and can therefore breathe new life into the matter with creative Phone Number ideas. In addition, the marketing experts are paid to take work off your hands and make suggestions - for that alone they need some freedom. 5. What are your advantages? When describing your initial situation, it is important to say what defines your company.





This gives the agency the opportunity to concentrate on your advantages and skillfully brings them to the fore. It is also important to describe the competitive situation so that the experts have a clear idea of ​​the competition. This is the only way to successfully achieve the desired effect! Neuer Call-to-Action Conclusion A well-structured agency briefing is absolutely necessary to get your company where you want it to be. A marketing company cannot read minds, which is why you need to be clear about your goals and objectives to achieve the best possible collaboration. Do you want to apply your knowledge straight away and get started with a professionally created marketing strategy?