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For example companies and customers in different industries may encounter different challenges and opportunities. Take a moment to think about how interested potential buyers become when you tailor your sales calls and prospecting efforts directly to them. Sales presentations are no different. Research and preparation are critical to understanding a prospect's specific needs, instilling confidence and ultimately closing the sale. Imagine your company sells products that are used by various sales organizations. Now imagine a car dealership company is considering using your product to record tracking and follow up on car sales. You won't reuse a presentation based on common sales challenges and solutions.
You research a car dealer problem and specifically solve it and build your presentation from there. Once your potential client agrees to your presentation you need to take steps to ensure that the right people are in attendance. Who should be in the room during the presentation Step 1 Invite individuals with buying power Before presenting the presentation, try to ensure that key stakeholders and decision-makers will attend. To find out who these people Email Marketing List are, ask your sales contacts who will use the product or service and who will approve its purchase. How Your Buying Process Unfolds In many cases buying decisions are made by a company committee or a group from different departments. made by decision makers. It is therefore important to understand the individual roles of the various stakeholders involved.
Customers who reported feeling that the information move their purchase forward were three times more likely to experience a high level of purchasing ease. In other words the better you understand their role the easier it will be for your stakeholders to make a buying decision. This doesn’t mean, however, that you should focus all your efforts on those with the most seniority or the most buying influence. Everyone involved will have a say in whatever deal ends up happening. So your demo sales pitch should offer something of value to every invitee. Confirm and Follow Up with Invitees Once you have identified your invitees and verbally confirmed their availability you should immediately set up a date and time for your presentation and send each attendee a calendar invitation or RSVP email.
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